Andy Warhol was one of the representative figures of the Pop culture during the 60’s, which appeared in New York, but which was spread quickly in other major cities of the world. He was a director, advertiser and an innovative figure of marketing, but he remains in the memory of the world with his incredible paintings.
In 2007, one of his paintings, the Green Car Crash (Green Burning Car I), was sold in a Christie’s auction for $72 million dollars, establishing a record not only for Warhol’s paintings, but also for the entire Pop art.
Was it enough? The auction organized in 2013 showed that it wasn’t. At this auction, another painting of the artist, made in 1963 also, was sold for $104 million, much above the expected price. We are talking about the Silver Car Crash (Double Disaster), a collage of paintings showing a body in a wrecked car after an accident.
Is it worth it?
The estimated price of the painting was $60-80 million, but when collectors like Thomas Ammann or Gunter Sachs bid for an art creation, the price could be a lot bigger. Even so, the worldwide known collectors were not able to put Silver Car Crash on their walls. According to Sotheby’s, the house that organized the auction, the name of the winner can’t be given to the large public. It is the biggest price ever paid for an art creation from the Pop period.
According to the organizers, the painting might not create any impression for an inexperienced eye, because it looks like some photos take from an accident. People that know art say that it is one of the best paintings of modern times, so we have to believe their world.
What is Green Car Crash?
Green Car Crash was exposed for the large public only once during the latest 30 years. It is one of the most powerful paintings ever made, being an impressive representation of an accident, which creates an immediate impact on the viewer.
The auction organized by Sotheby’s in November 2013 gathered a series of high profile collectors from Miami, New York, but also from Europe and China. It shows that the super rich people of this planet consider art as one of the best investments, those preferring to hang hundreds of millions on their walls, instead of putting that money in a bank. Is it a good idea? Considering the increasing price of art during the financial recession, we can say that it is.
From the 30 artworks put for sale, only 7 remained unsold. However, some of the Warhol’s creations that were also auctioned during the event were not able to “score” just as well as Green Car Crash did. Liz #1 (Early Colored Liz), also painted in 1963 was sold for “only” $18 million, below the estimated price of $20-30 million.
Besides the public collectors that can be seen at any event of such type, there were also some private bidders, which preferred to remain anonymous. One of them left the auction with the incredible masterpiece of Warhol.